News Release

The Prince of Peace Initiative in the Philippines


The Church of Jesus Christ of Latter-day Saints in the Philippines has joined the global Easter initiative: The Prince of Peace. 

During Holy Week, everyone is invited to take advantage of this opportunity to learn more about the principles of peace. These messages can be found on to see the global initiative or the LDS Philippines FaceBook page to view the localized videos.

Dino Antenorcruz, manager of the Philippines Publishing Services at the Area Office, and his team have localized this initiative. Brother Antenocruz explains,”This is a 360 degree campaign featured on television, radio, billboards, mall placement, Uber cars, streamers at church buildings and pass-long cards distributed by full-time missionaries. This is a great opportunity to use these mediums to reach everyone.”

He continues,“This initiative is timely in the Philippines because we need something that will help us remember that there is really only one source of peace-Jesus Christ. The opposition has doubled its efforts and we need to counter that with good.”

This week's billboards appeared in Ortigas across from the Marco Polo Hotel and along the South Luzon Expressway. There is also a digital billboard at Meralco Avenue and Ortigas.

On Thursday, April 13, through Sunday, April 16, a video spot will be aired throughout each day between television programs on ABSCBN. Radyo DZMM 630 will also air spots featuring the Prince of Prince initiative. 

Ten uber taxis are carrying the message of the Prince of Peace, complete with pass along cards.

In Venice Piazza, Bonifacio Global City (BGC), full-time missionaries will serve on the Prince of Peace booths on Saturday, April 15, 2017. There is also elevator art with the message, “He will lift you up.” 

Church buildings in the Philippines have streamers promoting the initiative.

Take some time during Holy Week to learn more about principles of peace from the Prince of Peace, Jesus Christ.



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