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    'I'm a Mormon' Campaign

    The Church's national media campaign called “I’m a Mormon” includes television spots, billboards, and ads on buses and on the Internet. The ads give a glimpse into the lives of Latter-day Saints from all over the world and refer people to the mormon.org website, where they can read the profiles of tens of thousands of Mormons, chat live with representatives who will answer questions about the faith and watch dozens of videos about members of the Church.

    Related stories:

    “I’m a Mormon” Integrated Media Campaign launches in UK and Ireland in response to increased interest in faith (April 6, 2013)

    ‘On Faith’ Blog: The Real Mormons Behind TV Advertising (31 October 2011)

    “I’m a Mormon” Media Campaign Expands Across United States and Australia (3 October 2011)

    Mormon.org “I’m a Mormon” Effort Launches in New York City (16 June 2011)

    New Mormon.org Brings Mormons to the Forefront (15 July 2010)

    October 2011 World Report: "I'm a Mormon" Campaign

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    Style Guide Note:When reporting about The Church of Jesus Christ of Latter-day Saints, please use the complete name of the Church in the first reference. For more information on the use of the name of the Church, go to our online Style Guide.