Church's #BeInspired Campaign Lights up Metro Manila

Located along the busy streets of Metro Manila, the billboard campaign of The Church of Jesus Christ of Latter-day Saints stands as a reminder of how people can feel God's love amid this fast-paced, turbulent world. 

The billboards are part of the “#BeInspired” campaign of the Church in the Philippines that invites all people to listen to messages of Jesus Christ and His gospel during the October 2021 General Conference. Aside from the billboards, the media awareness campaign included television spots, YouTube ads, social media posts, and even ads atop jeepneys and tricycles. 

At night, both billboards found along Katipunan Avenue, Quezon City, and the Circumferential Road, Quezon City light up. This is symbolic of Jesus Christ being the "Light of the World".

Liza Labrador from the Philippines Quezon City South Stake (diocese) shared, "I was thrilled when I recognized the huge and lighted billboard of the Church along C-5 road. I realized how timely that effort was. After almost two years of isolation and fear, I know that the messages from the conference will give people hope and guide them to the Master Healer, Jesus Christ."

For Chermie Joaquin, seeing the billboard of Christ became an answer to a prayer. She said, “Marami akong doubts and katanungan sa sarili ko these past few months. Sa sobrang busy ko sa trabaho, sobrang laking tulong ng billboard na ipaalala sa akin na kailangan ko ang mensahe ng Diyos para masagot ang mga pinagdadasal ko. Nakaka-proud na may ganitong campaign ang simbahan upang mas maraming tao ang mas makaalala kay Jesucristo. (I had a lot of doubts and questions in my mind these past few months. Being caught up with work, the billboard served as a reminder that I needed to hear God's messages so I could find answers to my questions. I feel proud that the Church has this campaign that allows more people to remember Jesus Christ.)"

When Joshua Ejares saw photos on his newsfeed of jeepneys and tricycles carrying messages of Christ, he shared, “I was inspired! It got me thinking that indeed God uses everyday things to remind us of His love toward all His children. As I see these trikes and jeepneys carrying Christ’s name and message, my heart swells in gratitude.” 

The Church's campaign has gained a lot of reactions from netizens over social media.

For Raymond Flora, bishop of the Marikina 3rd Ward (congregation), the Church's campaign became a reminder of God's mindfulness toward all His children: 

“Sa kabila ng pandemya, ang Kanyang mensahe sa pamamagitan ng mga apostol at mga propeta ay makagagaling at magbibigay ng kapayapaan sa ating mga puso. Tunay na pinadadali ng Diyos ang Kanyang gawain upang maabot ng Kanyang ebanghelyo and lahat ng Kanyang mga anak, saan mang panig sila ng daigdig (In spite of the pandemic, God's message delivered through His apostles and prophets will heal us and bring peace to our hearts. God is truly hastening His work. He is making sure His gospel reaches all His children no matter where they are in the world.)"

General Conference

General conference is the worldwide gathering of The Church of Jesus Christ of Latter-day Saints. Twice a year, during the first weekend of April and the first weekend of October, Church leaders from around the world share messages or sermons focused on the living Christ and His gospel. Viewers learn how to find peace, hope, and joy in Jesus Christ; how to strengthen families by following Jesus’s teachings; and how to receive personal guidance and inspiration from God.